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§ CASE STUDY

A news site that keeps publishing.
Without all the manual work.

Humanoid.Guide covers the humanoid-robot industry. Wiodo built the automation that finds relevant stories, writes and publishes articles, and shares them on social channels. The team spends less time on the production work behind each story.

Client
Humanoid.Guide
Industry
Humanoid-robotics media
Live since
March 2026
Scope
News publishing and social posts
Research
Find relevant industry stories
Articles
Write and publish on the website
Social posts
Share each story across channels
Newsletter
Prepare a weekly draft for approval
§ 01 / THE CHALLENGE

Keeping a news site active takes work.

Each story needs research, writing, images, publishing, and social posts. Doing that repeatedly takes time away from the rest of the business. Humanoid.Guide needed a way to keep covering its industry with less manual work.
§ 02 / WHAT WE BUILT

Three jobs taken off the to-do list.

01 · AUTONEWS

Find and publish relevant news.

The automation finds a relevant industry story, writes the article, selects and checks images, publishes it, and shares posts on the connected social channels.

02 · SLACKNEWS

Turn a shared link into an article.

The team can share a story link in Slack. Wiodo turns it into an article in their style and prepares social posts, so they choose the story without doing every production step.

03 · WEEKLY DIGEST

The newsletter writes itself.

Each week it gathers the last seven days of coverage, drafts the email, waits for a one-click approval, then sends. Skips silently when there's nothing new to say.

§ 03 / INSIDE AUTONEWS

From a story to a published article.

01

Research

Scans the open web for the day's humanoid-robotics developments.

02

Choose the story

Picks the single most relevant story; off-topic or low-quality items are rejected automatically.

03

Avoid repeating stories

Checks against everything already published, with a cooldown, so the same story never runs twice.

04

Write

Produces a clean, on-brand, SEO-structured article ready to publish.

05

Check the images

Every image is graded by a vision model; anything substandard is swapped before it goes live.

06

Publish and share

Goes live on-site, then ships captions written for each platform to X, LinkedIn, Instagram and Facebook.

07

Handle errors and record the run

Retries on failure, falls back gracefully to the next-best story, and logs every run.

A growing library of useful content

Keep giving readers a reason to come back.

A regularly updated website gives readers more useful material to discover. The automation helps Humanoid.Guide publish consistently, while the team focuses on the business. Search visibility still depends on the quality and relevance of the content.

§ 04 / THE RESULTS

What it changed.

  • ✓More organic traffic to the site, growing as the published archive compounds.
  • ✓Wider organic reach and steady follower growth across all four social channels.
  • ✓A growing archive of articles for readers to discover.
  • ✓More inbound: companies reaching out wanting to do business with Humanoid.Guide.
The goal was to take the repeated production work off the team's hands. The news publishing service now handles research, writing, and distribution as one connected process.
Eirik Rokseth Olsen, founder and CEO of Wiodo
Eirik Rokseth Olsen
Founder & CEO, Wiodo
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